LEARN TO ,WRITE,TO LEARN: UNTU, Get your nature back!

Photo: UNTU fanpage ( Laqqi Fidel Jauhari)

Text: Hanif

UNTU is what he named his newly- born clothing company meaning as TEETH in English. Fadli Machda, the founder, put that name is not simply without reason. He said UNTU is part of our life and always be till the time it starts to drop off. What he aimed with these teeth stuff philosophy is we need to take care of the clothes as much as we take care our teeth. Sounds strong enough? No, not yet. Another philosophy that might be underlying UNTU concept is that in the daily life, teeth representing bravery, strength, ideas and freedom. If you were to say ‘show your teeth’ it could mean you need to speak up your voice and dare to face whatever obstacle ahead your way.

By doing so, you will get your full freedom and get your selves 100% under your own control. This is what the message I can capture from this approximately two years old clothing company. I can find proof from their design and wordings on the clothes such ‘Just be who you are’, it might be for some people reminds them about how they should be doing in daily life and that they can not lose their goal, motivation and not to lose their freedom.

For such reason, UNTU has been trying to build brand awareness to convey this message to the people of the world. Sounds exaggerating? Well absolutely no. It has been twice UNTU shows up their teeth to UCTI student. It came down to booth with its icon a table-size molar tooth to attract people attention and they’ve made some moves with the brand awareness stuff. UNTU held an open competition to anybody in campus to give their best-freaking smile they’ve ever had and take a photo with the icon. The competition was titled ‘Show Your UNTU’ encouraging people to show their best.

UNTU have also held a competition to design clothes and the best of them will be made as the cloth design. UNTU have received awards as the best booth in the BIZZ BUZZ week held by campus, a week with all business activity happening, week when UCTI campus was more looking like markets than a university. So if you wanted to find UNTU in the booth, just look for the icon, a big molar tooth with eyes and its own teeth. Watch out!

And for having your own UNTU clothes,
Do order here! { UNTU FANS PAGE}